Where did the idea of producing boxer shorts come from?

It all began with a project for another company. Our Swiss fashion agency, which manages international brands and produces a few in-house lines, often faces a common challenge in fashion production: over-ordering fabric. For example, when producing blouses, you typically need about 1.5 metres of fabric per piece. So, if there's an order for 100 blouses, 150 metres of fabric are required.

However, fabric suppliers rarely provide the exact amount needed. They might offer 130 or 160 metres, and while it’s possible to order less fabric, this can lead to under-delivery—something we always try to avoid. As a result, we often end up ordering more fabric, leading to overproduction. Some garments may not sell immediately, and the extra fabric could remain unused.

That’s when we had an idea: why not turn this surplus fabric into high-quality boxer shorts? We realised that we could use the leftover fabric from blouse production to make premium boxer shorts unlike anything currently available on the market.

Since then, this strategy has been working well. While some fabrics are ordered specifically for boxer shorts, more than half of our production comes from surplus fabric originally intended for other garments. This approach allows us to reduce waste while maintaining our commitment to creating durable, high-quality products.

As producers and as a fashion agency, we’re highly aware of the global issues caused by fast fashion—short-lived clothing and excessive waste. Our solution doesn’t just address fabric overproduction; it aligns with our responsibility towards the environment, culture, and society. Doctor Feelgood was founded with a clear purpose: to produce long-lasting, sustainable products that people can feel good about wearing.